Saturday, August 6, 2011


so, i'm not a packaging designer, but i did it anyway. here are some images showing the development for the 10-Doh! packaging.

this was the first pass. i thought i'd use the pixel art from the So Analog label, but that presented several problems. this would have been a blind box with the figure version being marked on the back. not ideal or effected. it also makes the packaging too specific to the So Analog labeled figure and not a general 10-Doh! package.

i decided to make it a window box. which is more expensive, but allowed me to show the label graphics of each figure. i had planned to still use the pixel art for the graphics. it wasn't until the last minute that i came up with the idea to make the box look like a cartridge in a slipcase. seems like a no-brainer, but i got lucky. these are some of the sketches that solidified the idea.

this is the final graphic layout for the packaging. like everything, there are things i would change, but there just wasn't enough time. maybe down the road a bit.

one of the best things about the packaging is that they look like a stack of old games. of course the figures look way better out of the package, so please open them and enjoy.

here are the final front and back views. i really tried to keep the packaging simple and compact. the hands and feet are stored in the bottom and support the body, so it shows through the window.

i'm still pretty amazed that this whole concept worked out as well as it did. i didn't really show off the packaging at all before SDCC, but everyone that has seen it, seems to like it.


  1. Love the packaging! Totally brings me back to the old days.

  2. Glad you like it. I figured that sometimes livin in the past ain't so bad.

  3. Hey man. Looks good! Tried to buy one from the store, but you don't ship to Canada... how can I get my hands on one?

  4. I can add Canada to the list. I usually wait to add countries until someone asks. There are just too many out there. Ha.

  5. can you define any further packaging peanuts? I am still in vague about the topic though.

  6. Your content really helpful for my Global New Packaging Developments 2011 research and development.